After a long successful career as a fashion and textile designer, the recent rise of “fast fashion” its unsustainability and negative consequences for the industry, forces him to focus his creativity on more enduring arts.
Hugely inspired by street art, he transitions to practicing as a full-time artist. Working across disciplines, with an emphasis on mixed-media painting and drawing creating representational work layered with patterns and colours.
About the Artist
I transitioned to practicing as a full-time artist at the end of 2018. Working across disciplines, with an emphasis on mixed-media painting and drawing. Mimicking multiple photographic exposures, using stenciled spray paint and traditionally applied acrylics in a similar methodology as a street artist would. I created figurative work layered with patterns and colours with a view to setting up subtly provocative relationships between subject and space, so that in the end, the viewer can’t see where the “art” starts and the “design” ends.
Since January 2020 and the ensuing global pandemic, my work became increasingly digital. Experimenting with different themes and genres, using similar digital as analogue processes. This is when I purposely started applying my themes and processes in a Pop Art style. I immediately found this to be the perfect genre for my juxta positioned concepts.
My graphic pop art works are rooted in technology, borrowing a variety of contradictory and visual imagery such as stickers, comic strips, social media and iconic figures. I manipulate, paint and layer multiple images to produce new contemporary figurative works. I arrange and densely fill the canvas with a collection of objects and patterns relating to the context of the work. I use them to break up solid colours and add visual context and interest to the background. Also, to balance colour, structure, and the composition of the work. Intentionally drawing the viewer in, for them to lose themselves as they explore the camp explosion of cheap graphic art, in the most endearing way.
As a non-intuitive artist I mainly creating commercial representational digital art in a Pop Art style with a Street Art influence. My style often calls for the deliberate borrowing of popular culture images to use in a new context by effortlessly absorbing existing ideas and restringing them into new decorative pieces.
I identify with outsider artist like Tretchikoff who in the 50’s spearheaded the pop art movement of the 60s by already making art for the people, commercializing it by mass production. I often make use the iconic Russian born Tretchikoff images in some of my work, paying homage and celebrating the artist’s heritage, reinforcing his relevance in the 21st century as Pop Art inspired digital reinterpretations of the original works.
Today the relationship between Pop Art and Street art has come full circle, since the 60’s when the New York Graffiti artists, who till then mainly used lettering ( tags ) started mimicking Warhol’s images outside. Today the Pop Artists mimics what Street Artists are doing outside and bringing it inside.